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Marketing your service business /
A practical grounding in the special techniques required for marketing a service business.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ruskin-Brown, Ian. | |
| 245 | 1 | 0 | |a Marketing your service business / |c Ian Ruskin-Brown. |
| 260 | |a London : |b Thorogood, |c ©2005. | ||
| 300 | |a 1 online resource (viii, 260 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The author; Contents; Introduction; ONE Why service? Fostering the firm's most valuable asset; TWO What is a service?; THREE The why and where of service; FOUR Competing in time (CIT); FIVE The service product and its positioning; SIX Service is a people business; SEVEN Making the service tangible; EIGHT Process (delivering the service); NINE Managing service resources; TEN Segmenting a service market; ELEVEN Promoting a service; TWELVE Pricing a service; THIRTEEN Seriously seeking the feedback; INDEX. | |
| 520 | |a A practical grounding in the special techniques required for marketing a service business. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Ruskin-Brown, Ian. |t Marketing your service business. |d London : Thorogood, ©2005 |z 1854183117 |z 1854183168 |w (OCoLC)60419133 |
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