Crisis management by apology : corporate responses to allegations of wrongdoing /

Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hearit, Keith Michael
Format: Électronique eBook
Langue:Inglés
Publié: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2006.
Collection:LEA's communication series.
Sujets:
Corporate image.
Crisis management.
Apologizing.
Corporations > Public relations.
Business communication.
Entreprises > Image.
Gestion de crise.
Excuses (Regret)
Entreprises > Relations publiques.
Communication dans l'entreprise.
Sociétés > Relations publiques.
corporate image.
BUSINESS & ECONOMICS > Public Relations.
Apologizing
Business communication
Corporate image
Corporations > Public relations
Crisis management
Accès en ligne:Texto completo

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