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Handbook of market segmentation : strategic targeting for business and technology firms /
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
Haworth Press,
©2004.
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| Edition: | 3rd ed. |
| Series: | Haworth series in segmented, targeted, and customized marketing.
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| Subjects: | |
| Online Access: | Texto completo |