Marketing your business : a guide to developing a strategic marketing plan /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nykiel, Ronald A.
Format: Electronic eBook
Language:Inglés
Published: New York : Best Business Books, ©2003.
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Planning.
Marketing > Gestion.
Marketing > Planification.
BUSINESS & ECONOMICS > Green Business.
Marketing.
Strategische planning.
Online Access:Texto completo
Table of Contents:
  • Defining your business strategy
  • Assessing focal points
  • Selecting strategies
  • Advertising
  • Public relations
  • Promotions
  • Merchandising
  • Database marketing
  • Electronic marketing
  • Packaging
  • Branding
  • Pricing
  • Sales
  • Customer service
  • Crisis management
  • Marketing and the law
  • Marketing budget
  • The strategic marketing plan
  • The complete marketing audit.

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