APA (7th ed.) Citation

Schuster, C. P., & Dufek, D. F. (2004). The consumer-- or else!: Consumer-centric business paradigms. International Business Press.

Chicago Style (17th ed.) Citation

Schuster, Camille Passler, and Donald F. Dufek. The Consumer-- or Else!: Consumer-centric Business Paradigms. New York: International Business Press, 2004.

MLA (8th ed.) Citation

Schuster, Camille Passler, and Donald F. Dufek. The Consumer-- or Else!: Consumer-centric Business Paradigms. International Business Press, 2004.