Cita APA (7a ed.)

Schuster, C. P., & Dufek, D. F. (2004). The consumer-- or else!: Consumer-centric business paradigms. International Business Press.

Cita Chicago Style (17a ed.)

Schuster, Camille Passler, y Donald F. Dufek. The Consumer-- or Else!: Consumer-centric Business Paradigms. New York: International Business Press, 2004.

Cita MLA (8a ed.)

Schuster, Camille Passler, y Donald F. Dufek. The Consumer-- or Else!: Consumer-centric Business Paradigms. International Business Press, 2004.