Cargando…
Going places with youth outreach : smart marketing strategies for your library /
Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocm64394360 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 060228s2005 ilua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d TUU |d OCLCQ |d OCLCO |d OCLCQ |d NLGGC |d OCLCQ |d OTZ |d E7B |d OCLCQ |d AZK |d LOA |d CNNOR |d MOR |d PIFBR |d PIFAG |d OCLCQ |d WY@ |d U3W |d LUE |d OCLCF |d STF |d WRM |d VTS |d NRAMU |d AGLDB |d VT2 |d OCLCQ |d WYU |d A6Q |d M8D |d HS0 |d INARC |d UKCRE |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 150345027 |a 239634627 |a 335819732 |a 647667913 |a 961547707 |a 962603754 |a 966108190 |a 988520243 |a 991911535 |a 991944042 |a 994951236 |a 1037929559 |a 1038670380 |a 1045539287 |a 1055338239 |a 1064000421 |a 1081266967 |a 1083596640 |a 1137106673 |a 1153477989 |a 1228563633 | ||
| 020 | |a 0838998259 |q (electronic bk.) | ||
| 020 | |a 9780838998250 |q (electronic bk.) | ||
| 020 | |a 0838909000 |q (pbk. ; |q alk. paper) | ||
| 020 | |a 9780838909003 |q (pbk. ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000051367791 | |
| 029 | 1 | |a AU@ |b 000073097329 | |
| 029 | 1 | |a DEBBG |b BV043135449 | |
| 029 | 1 | |a DEBSZ |b 422285676 | |
| 029 | 1 | |a NZ1 |b 15195390 | |
| 029 | 1 | |a YDXCP |b 2400256 | |
| 035 | |a (OCoLC)64394360 |z (OCoLC)150345027 |z (OCoLC)239634627 |z (OCoLC)335819732 |z (OCoLC)647667913 |z (OCoLC)961547707 |z (OCoLC)962603754 |z (OCoLC)966108190 |z (OCoLC)988520243 |z (OCoLC)991911535 |z (OCoLC)991944042 |z (OCoLC)994951236 |z (OCoLC)1037929559 |z (OCoLC)1038670380 |z (OCoLC)1045539287 |z (OCoLC)1055338239 |z (OCoLC)1064000421 |z (OCoLC)1081266967 |z (OCoLC)1083596640 |z (OCoLC)1137106673 |z (OCoLC)1153477989 |z (OCoLC)1228563633 | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a Z718.2.U6 |b P44 2005eb | |
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 4 | |a 021.2/0973 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Pfeil, Angela B. | |
| 245 | 1 | 0 | |a Going places with youth outreach : |b smart marketing strategies for your library / |c Angela B. Pfeil. |
| 260 | |a Chicago : |b American Library Association, |c 2005. | ||
| 300 | |a 1 online resource (viii, 119 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 111-114) and index. | ||
| 505 | 0 | |a What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Children's libraries |z United States |x Marketing. | |
| 650 | 0 | |a Library outreach programs |z United States. | |
| 650 | 0 | |a Library extension |z United States. | |
| 650 | 6 | |a Bibliothèques pour enfants |z États-Unis |x Marketing. | |
| 650 | 6 | |a Bibliothèques |x Extension |z États-Unis. | |
| 650 | 6 | |a Bibliothèques |x Programmes d'animation extérieure |z États-Unis. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Library outreach programs |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Pfeil, Angela B. |t Going places with youth outreach. |d Chicago : American Library Association, 2005 |z 0838909000 |w (DLC) 2005007430 |w (OCoLC)58545982 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=149369 |z Texto completo |
| 938 | |a ebrary |b EBRY |n ebr10194726 | ||
| 938 | |a EBSCOhost |b EBSC |n 149369 | ||
| 938 | |a Internet Archive |b INAR |n goingplaceswithy0000pfei | ||
| 938 | |a YBP Library Services |b YANK |n 2400256 | ||
| 938 | |a YBP Library Services |b YANK |n 7043617 | ||
| 994 | |a 92 |b IZTAP | ||