Going places with youth outreach : smart marketing strategies for your library /

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Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pfeil, Angela B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2005.
Temas:
Children's libraries > United States > Marketing.
Library outreach programs > United States.
Library extension > United States.
Bibliothèques pour enfants > États-Unis > Marketing.
Bibliothèques > Extension > États-Unis.
Bibliothèques > Programmes d'animation extérieure > États-Unis.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Library outreach programs
United States
Acceso en línea:Texto completo
Descripción
Sumario:Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
Descripción Física:1 online resource (viii, 119 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 111-114) and index.
ISBN:0838998259
9780838998250
0838909000
9780838909003

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