Creating the customer-driven library : building on the bookstore model /

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Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Woodward, Jeannette A.
Format: Électronique eBook
Langue:Inglés
Publié: Chicago : American Library Association, 2005.
Sujets:
Public services (Libraries)
Libraries > Space utilization > Social aspects.
Libraries > Marketing.
Libraries > Public relations.
Bibliothèques > Services aux usagers.
Bibliothèques (Édifices) > Utilisation de l'espace > Aspect social.
Bibliothèques > Marketing.
Bibliothèques > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Bibliotheken.
Klantgerichtheid.
Openbare ruimte.
Public relations.
Marketing.
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