Creating the customer-driven library : building on the bookstore model /
Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.
Call Number: | Libro Electrónico |
---|---|
Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Chicago :
American Library Association,
2005.
|
Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Why bookstores are so appealing
- Comparing libraries and bookstores
- Focusing on the bottom line
- Valuing customer service
- Identifying customer needs
- When the system crashes: using technology to enhance not defeat the library
- One library, one goal: establishing clear priorities
- What's all this about ambience?
- The art of display
- Finding their way: the importance of signage
- Marketing our wares
- Creating promotional materials
- Serving the library's e-patrons
- Generating publicity for the library
- Food and drink in the library
- Finding the time and the money.