Campaigning online : the Internet in U.S. elections /

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A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bimber, Bruce A. (Bruce Allen), 1961-
Other Authors: Davis, Richard, 1955-
Format: Electronic eBook
Language:Inglés
Published: Oxford ; New York : Oxford University Press, 2003.
Series:OUP E-Books.
Subjects:
Internet in political campaigns > United States.
Elections > United States > Computer network resources.
Internet dans les campagnes électorales > États-Unis.
Élections > États-Unis > Ressources Internet.
POLITICAL SCIENCE > Political Process > General.
Elections > Computer network resources
Internet in political campaigns
United States
Online Access:Texto completo
Table of Contents:
  • The question : reinforcement or renewal?
  • The evolution of candidate communication
  • Candidate approaches to election Web sites
  • The audiences for election Web sites
  • Consequences of election Web sites
  • Reinforcement.

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