Campaigning online : the Internet in U.S. elections /
A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using...
Call Number: | Libro Electrónico |
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Format: | Electronic eBook |
Language: | Inglés |
Published: |
Oxford ; New York :
Oxford University Press,
2003.
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Series: | OUP E-Books.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- The question : reinforcement or renewal?
- The evolution of candidate communication
- Candidate approaches to election Web sites
- The audiences for election Web sites
- Consequences of election Web sites
- Reinforcement.