Applying e-commerce in business /

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Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and man...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tassabehji, Rana
Format: Electronic eBook
Language:Inglés
Published: London : Sage, 2003.
Subjects:
Electronic commerce.
Business.
Commerce électronique.
Affaires.
businesses (business enterprises)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
E-commerce.
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; Preface; Introduction; Chapter 1
  • Introduction to e-commerce; Chapter 2
  • The technology; Chapter 3
  • Elements of e-commerce: applications; Chapter 4
  • Security and e-commerce; Chapter 5
  • E-business models; Chapter 6
  • From dot com to dot bomb; Chapter 7
  • Public policies and legal issues; Chapter 8
  • The impact of 'e' on economic and management thinking; Conclusions; Chapter 9
  • To the future and beyond; Index; Appendicies; Appendix 1: OSI Reference Model; Appendix 2: Select Committee on Public Accounts 'First Report'

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