Public relations in Britain : a history of professional practice in the twentieth century /

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: L'Etang, Jacquie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2004.
Temas:
1900-1999
Public relations > Great Britain.
Public relations > Great Britain > History > 20th century.
Relations publiques > Grande-Bretagne.
Relations publiques > Grande-Bretagne > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Public Relations.
Public relations.
Great Britain.
Electronic books.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Table of Contents; Preface; Chapter 1 British Public Relations: Definitions and Debates; Chapter 2 Propaganda, Information, and Intelligence: 1914-1945; Chapter 3 Establishing the Profession: 1945-1960; Chapter 4 The Shape of Things to Come: The Emergence of Consultancy, 1948-1969; Chapter 5 Professional Dilemmas: Public Relations, the Media, and Politics, 1948-1970; Chapter 6 Crime and Punishment: Codes and Regulation, 1948-1998; Chapter 7 Educational Developments: 1948-1998; Chapter 8 Implications and Conclusions; References.

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