The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry /

As the auto industry moves into its second century, it suffers from low margins and a sclerotic value chain that cannot evolve with customer desires. Inventories of many weeks pile up on dealer lots and at distribution centers around the world while executives applaud marginal improvements in factor...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Holweg, Matthias
Other Authors: Pil, Frits K.
Format: Electronic eBook
Language:Inglés
Published: Cambridge, Mass. : MIT Press, ©2004.
Subjects:
Automobiles > Marketing.
Consumer satisfaction.
Automobile industry and trade.
Automobile industry and trade > United States.
Automobiles > Commercialisation.
Consommateurs > Satisfaction.
Automobiles > Industrie et commerce.
Automobiles > Industrie et commerce > États-Unis.
TRANSPORTATION > Automotive > General.
United States.
BUSINESS/Management
ECONOMICS/Industrial Organization
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