Strategic alliances in Eastern and Central Europe /
The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the c...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam ; Boston, Ma. :
Pergamon,
2003.
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Edición: | 1st ed. |
Colección: | International business and management series.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the complexities associated with this region. |
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Descripción Física: | 1 online resource (xxi, 277 pages) |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 1417548878 9781417548873 0080517862 9780080517865 |