Cargando…
Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
Women spend trillions of dollars every year. Why are you missing out?
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Brain training : how not to think pink
- Now you see "her" : the visible approach to marketing to women
- Now you don't (see "her") : the transparent approach to marketing to women
- Inside a woman's mind : the scientific underpinnings
- Shaping the generations : baby boomers (and matures) to gen yers
- Looking beyond the generations : the buying filters of life stages and roles
- Cultural influencers : the buying filters of emerging majorities
- Learning curves and life stages : relationship-building opportunities
- The internet-savvy woman : connecting with her online
- Online research : using e-marketing to see women clearly
- Enlisting women as your marketing partners : an alliance for brand success
- Investing in a transparent future.