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Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
Women spend trillions of dollars every year. Why are you missing out?
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Johnson, Lisa, |d 1967- | |
| 245 | 1 | 0 | |a Don't think pink : |b what really makes women buy--and how to increase your share of this crucial market / |c Lisa Johnson, Andrea Learned. |
| 260 | |a New York : |b AMACOM, |c ©2004. | ||
| 300 | |a 1 online resource (x, 230 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (page 223) and index. | ||
| 505 | 0 | |a Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Women spend trillions of dollars every year. Why are you missing out? | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Women consumers. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Consommatrices. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Women consumers. |2 fast |0 (OCoLC)fst01177530 | |
| 700 | 1 | |a Learned, Andrea. | |
| 776 | 0 | 8 | |i Print version: |a Johnson, Lisa, 1967- |t Don't think pink. |d New York : AMACOM, ©2004 |z 081440815X |w (DLC) 2004005393 |w (OCoLC)54686230 |
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