Don't think pink : what really makes women buy--and how to increase your share of this crucial market /

Women spend trillions of dollars every year. Why are you missing out?

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Lisa, 1967-
Otros Autores: Learned, Andrea
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2004.
Temas:
Women consumers.
Marketing.
Consommatrices.
marketing.
BUSINESS & ECONOMICS > Marketing > Research.
Acceso en línea:Texto completo
Descripción
Sumario:Women spend trillions of dollars every year. Why are you missing out?
Descripción Física:1 online resource (x, 230 pages)
Bibliografía:Includes bibliographical references (page 223) and index.
ISBN:0814428002
9780814428009
9780814408155
081440815X

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