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Radio active : advertising and consumer activism, 1935-1947 /
"Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Newm...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Berkeley :
University of California Press,
[2004]
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Introduction: the dialectic between advertising and activism
- Cultural critics in the age of radio
- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
- "Poisons, potions and profits": radio activists and the origins of the consumer movement
- Consumers on the march: CIO boycotts, active listeners, and 'consumer time'
- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio
- Washboard weepers: women writers, women listeners, and the debate over soap operas
- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt
- Conclusion: high-class hucksters: the rise and fall of a radio republic.