Libraries, mission & marketing : writing mission statements that work /

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Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wallace, Linda K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, [2004]
Temas:
Libraries > Aims and objectives.
Mission statements.
Library planning.
Libraries > Marketing.
Bibliothèques > Finalités.
Énoncés de mission.
Bibliothèques > Planification.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > Archives & Special Libraries.
Libraries > Aims and objectives
Libraries > Marketing
Library planning
Mission statements
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Putting the mission in mission statement
  • Marketing, mission, and message
  • Writing a mission statement
  • Putting your statement to work
  • Mission statements.

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