Libraries, mission & marketing : writing mission statements that work /

Show other versions (1)

Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wallace, Linda K. (Author)
Format: Electronic eBook
Language:Inglés
Published: Chicago : American Library Association, [2004]
Subjects:
Libraries > Aims and objectives.
Mission statements.
Library planning.
Libraries > Marketing.
Bibliothèques > Finalités.
Énoncés de mission.
Bibliothèques > Planification.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > Archives & Special Libraries.
Libraries > Aims and objectives
Libraries > Marketing
Library planning
Mission statements
Online Access:Texto completo
Table of Contents:
  • Putting the mission in mission statement
  • Marketing, mission, and message
  • Writing a mission statement
  • Putting your statement to work
  • Mission statements.

Similar Items