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Creative arts marketing /
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2003.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- 1. The evolution and context of arts marketing
- 2. Audiences
- 3. Market research
- 4. Product
- 5. Generating income
- 6. Promotion
- 7. Making the arts available
- 8. Marketing planning
- 9. Managing the marketing function.