Diversity in advertising : broadening the scope of research directions /

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"All successful advertisers in the 21st century must understand the importance of diversity in American society. At the core of this is the recognition and acknowledgment of an inclusive society. Characteristics such as gender, age, ethnicity, lifestyle orientation, etc., are extremely importan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Colección:Advertising and consumer psychology.
Temas:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Communication en marketing.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Advertising & Promotion.
Electronic books.
Acceso en línea:Texto completo
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Diversity in advertising : broadening the scope of research directions /
Publicado 2004
Texto completo
Electrónico eBook
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Diversity in Advertising : Broadening the Scope of Research Directions.
por Williams, Jerome D.
Publicado 2004
Texto completo
Electrónico eBook
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