Diversity in advertising : broadening the scope of research directions /

Mostrar otras versiones (2)

"All successful advertisers in the 21st century must understand the importance of diversity in American society. At the core of this is the recognition and acknowledgment of an inclusive society. Characteristics such as gender, age, ethnicity, lifestyle orientation, etc., are extremely importan...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Williams, Jerome D., 1947-, Lee, Wei-Na, 1957-, Haugtvedt, Curtis P., 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum, 2004.
Colección:Advertising and consumer psychology.
Temas:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Communication en marketing.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS > Advertising & Promotion.
Electronic books.
Acceso en línea:Texto completo

Ejemplares similares

Ejemplares similares