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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as expla...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Noble, David F. (David Franklin), 1935-
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : JIST Works, ©2004.
Edition:3rd ed.
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