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Selling architectural ideas /

Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Porter, Tom
Format: Electronic eBook
Language:Inglés
Published: London ; New York : E & FN Spon, 2000.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Book Cover; Title; Contents; Acknowledgements; Introduction; The Power of the Image; Presentation as Narrative; Layout Design Issues; Architectural Selling Techniques; Personalised Promotional Tools; Bibliography; Index.