Selling architectural ideas /

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Selling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Porter, Tom
Format: Electronic eBook
Language:Inglés
Published: London ; New York : E & FN Spon, 2000.
Subjects:
Architectural services marketing.
Communication in architectural design.
Communication en design architectural.
ARCHITECTURE > Reference.
ARCHITECTURE > Professional Practice.
ARCHITECTURE > Adaptive Reuse & Renovation.
ARCHITECTURE > Buildings > General.
Architectural services marketing
Communication in architectural design
Bouwprojecten.
Ontwerpen.
Marketing.
Verkopen.
Online Access:Texto completo
Table of Contents:
  • Book Cover; Title; Contents; Acknowledgements; Introduction; The Power of the Image; Presentation as Narrative; Layout Design Issues; Architectural Selling Techniques; Personalised Promotional Tools; Bibliography; Index.

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