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The why of consumption : contemporary perspectives on consumer motives, goals, and desires /

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ratneshwar, S., Mick, David Glen, Huffman, Cynthia
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 2003.
Series:Routledge interpretive marketing research series ; 1.
Subjects:
Online Access:Texto completo