Marketing for sustainability : towards transactional policy-making /

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This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Bartels, Gerard, 1947- (Editor), Nelissen, Wil (Editor)
Format: Electronic eBook
Language:Inglés
Published: Amsterdam : Tokyo : IOS ; Ohmsha, 2002.
Subjects:
Sustainable development.
Sustainable development > Government policy.
Marketing.
Environmental policy > Economic aspects.
Marketing
Développement durable.
Développement durable > Politique gouvernementale.
Environnement > Politique gouvernementale > Aspect économique.
sustainable development.
marketing.
BUSINESS & ECONOMICS > Development > Sustainable Development.
BUSINESS & ECONOMICS > Environmental Economics.
Overheidsvoorlichting.
Duurzame ontwikkeling.
Beleidsvorming.
Massacommunicatie.
Online Access:Texto completo
Table of Contents:
  • Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.

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