Translating into success : cutting-edge strategies for going multilingual in a global age /
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and te...
Call Number: | Libro Electrónico |
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Corporate Author: | |
Other Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Amsterdam ; Philadelphia :
Benjamins,
2000.
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Series: | American Translators Association scholarly monograph series ;
v. 11. |
Subjects: | |
Online Access: | Texto completo |