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Translating into success : cutting-edge strategies for going multilingual in a global age /

The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and te...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: American Translators Association
Other Authors: Sprung, Robert C. (Robert Charles), Jaroniec, Simone
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Philadelphia : Benjamins, 2000.
Series:American Translators Association scholarly monograph series ; v. 11.
Subjects:
Online Access:Texto completo