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Persuasive imagery : a consumer response perspective /
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| Call Number: | Libro Electrónico |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
©2003.
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| Series: | Advertising and consumer psychology.
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| Subjects: | |
| Online Access: | Texto completo |