Deconstructing public relations : public relations criticism /

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it ca...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mickey, Thomas J.
Format: Électronique eBook
Langue:Inglés
Publié: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2003.
Collection:LEA's communication series.
Sujets:
Public relations.
Deconstruction.
Deconstructivism (Architecture)
Relations publiques.
Déconstruction.
Déconstructivisme (Architecture)
public relations.
Deconstructivist.
deconstruction (theory)
BUSINESS & ECONOMICS > Public Relations.
Deconstruction
Public relations
Accès en ligne:Texto completo
Table des matières:
  • Why Deconstruct?
  • Cultural Studies Approach
  • Alcohol as Medicine
  • Representation of Woman
  • Selling the Internet
  • Garden According to Martha Stewart
  • A Community Relations Campaign
  • The Language of Mental Illness
  • The Ideology of an AIDS Prevention Campaign
  • The Monet Exhibit
  • Olympic Gold.

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