Re-thinking the network economy : the true forces that drive the digital marketplace /

Show other versions (1)

Annotation

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Liebowitz, S. J., 1950-
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©2002.
Subjects:
Electronic commerce.
Internet.
Internet
Commerce électronique.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Marketing > Direct.
TRAVEL > Shopping.
E-commerce.
Samfundsvidenskab > Økonomi.
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Basic economics of the Internet
  • Racing to be first : faddish and foolish
  • (Non- )ubiquity of e-tailing?
  • Value-profit paradox : the cruelty of competition and Internet
  • Can advertising revenues support the net?
  • Copyright and the Internet
  • Conclusions : whither supply and demand?

Similar Items