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Sex in advertising : perspectives on the erotic appeal /
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2003.
|
| Colección: | LEA's communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Sex in advertising : |b perspectives on the erotic appeal / |c edited by Tom Reichert, Jacqueline Lambiase. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, |c 2003. | ||
| 300 | |a 1 online resource (xii, 294 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | 0 | |t One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / |r Tom Reichert and Jacqueline J. Lambiase -- |t What is sex in advertising? : perspectives from consumer behavior and social science research / |r Tom Reichert -- |t Historical and psychological perspectives of the erotic appeal in advertising / |r Juliann Sivulka -- |t Dark desires : fetishism, ontology, and representation in contemporary advertising / |r Jonathan E. Schroeder and Janet L. Borgerson -- |t Nudity and sexual appeals : understanding the arousal process and advertising reponse / |r Michael S. LaTour and Tony L. Henthorne -- |t Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / |r Annie Lang [and others] -- |t Sex(haustion) sells : marketing in a saturated mediascope / |r Collin Gifford Brooke -- |t Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / |r Stephen J. Gould. |
| 505 | 0 | 0 | |t Advertising and disconnection / |r Jean Kilbourne -- |t Adcult and gender / |r James B. Twitchell -- |t Subliminal sexuality : the fountainhead for America's obsession / |r Wilson Bryan Key -- |t Masculinism(s) and the male image : what does it mean to be a man? / |r Barbara B. Stern -- |t Media at the margins : homoerotic appeals to the gay and lesbian community / |r Gary R. Hicks -- |t Sex-- online and in Internet advertising / |r Jacqueline J. Lambiase -- |t Future questions and challenges : advertising research in the midst of sex noise / |r Jacqueline Lambiase and Tom Reichert. |
| 588 | 0 | |a Print version record. | |
| 520 | |a Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Sex in advertising. | |
| 650 | 6 | |a Sexualité dans la publicité. | |
| 650 | 7 | |a PSYCHOLOGY |x Human Sexuality. |2 bisacsh | |
| 650 | 7 | |a SELF-HELP |x Sexual Instruction. |2 bisacsh | |
| 650 | 7 | |a Sex in advertising. |2 fast |0 (OCoLC)fst01114455 | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Erotik |g Motiv |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Seksualiteit. |2 gtt |
| 651 | 7 | |a USA. |2 swd | |
| 700 | 1 | |a Reichert, Tom. | |
| 700 | 1 | |a Lambiase, Jacqueline. | |
| 776 | 0 | 8 | |i Print version: |t Sex in advertising. |d Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 |z 0805841172 |w (DLC) 2002023530 |w (OCoLC)49332276 |
| 830 | 0 | |a LEA's communication series. | |
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