Sex in advertising : perspectives on the erotic appeal /

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Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Reichert, Tom, Lambiase, Jacqueline
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Colección:LEA's communication series.
Temas:
Sex in advertising.
Sexualité dans la publicité.
PSYCHOLOGY > Human Sexuality.
SELF-HELP > Sexual Instruction.
Werbung
Erotik > Motiv
Reclame.
Seksualiteit.
USA
USA.
Acceso en línea:Texto completo
Descripción
Sumario:Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.
Descripción Física:1 online resource (xii, 294 pages) : illustrations
Bibliografía:Includes bibliographical references and indexes.
ISBN:1410607062
9781410607065

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