Consumer boycotts : effecting change through the marketplace and the media /

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Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friedman, Monroe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 1999.
Temas:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
Consumer Behavior
Consommateurs > Comportement.
Boycottage.
Consommateurs > Satisfaction.
Consommateurs > Plaintes.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Commercial Policy.
Boycotts
Consumer behavior
Consumer complaints
Consumer satisfaction
Verbraucherboykott
Comportamiento del consumidor.
Boicoteos.
Consommateurs > Attitudes.
Konsumentinflytande.
Konsumentforskning.
Hushåll.
Konsumentfrågor.
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Consumer boycott basics
  • Factors affecting boycott success
  • Labor boycotts
  • Consumer economic boycotts
  • Minority group initiatives : African American boycotts
  • Boycott initiatives of other minority groups
  • Boycotts by religious groups
  • Ecological boycotts
  • Consumer "buycotts"
  • Boycott issues and tactics in historical perspective.

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