Consumer boycotts : effecting change through the marketplace and the media /

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Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friedman, Monroe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 1999.
Temas:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
Consumer Behavior
Consommateurs > Comportement.
Boycottage.
Consommateurs > Satisfaction.
Consommateurs > Plaintes.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Commercial Policy.
Boycotts
Consumer behavior
Consumer complaints
Consumer satisfaction
Verbraucherboykott
Comportamiento del consumidor.
Boicoteos.
Consommateurs > Attitudes.
Konsumentinflytande.
Konsumentforskning.
Hushåll.
Konsumentfrågor.
USA
Acceso en línea:Texto completo
Descripción
Sumario:Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.
Descripción Física:1 online resource (xix, 284 pages)
Bibliografía:Includes bibliographical references (pages 263-274) and index.
ISBN:0203900413
9780203900413
0203900405
9780203900406
9780415924566
0415924561
9780415924573
041592457X
1135960429
9781135960421
1280316756
9781280316753
9786610316755
6610316759

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