Chargement en cours…

Bandwagon effects in high-technology industries /

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rohlfs, Jeffrey H.
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge, Mass. : MIT Press, ©2001.
Sujets:
Accès en ligne:Texto completo