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Bandwagon effects in high-technology industries /

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rohlfs, Jeffrey H.
Format: Electronic eBook
Language:Inglés
Published: Cambridge, Mass. : MIT Press, ©2001.
Subjects:
Online Access:Texto completo