Strategic marketing : an introduction /

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A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Proctor, Tony
Format: Électronique eBook
Langue:Inglés
Publié: London ; New York : Routledge, 2000.
Sujets:
Marketing > Decision making.
Marketing > Management.
Marketing > Prise de décision.
Marketing > Gestion.
BUSINESS & ECONOMICS > Green Business.
Marketing > Decision making
Marketing > Management
Andre fag (naturvidenskab og teknik) > Andre fag
Accès en ligne:Texto completo

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