Strategic marketing : an introduction /

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A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Proctor, Tony
Format: Electronic eBook
Language:Inglés
Published: London ; New York : Routledge, 2000.
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Prise de décision.
Marketing > Gestion.
BUSINESS & ECONOMICS > Green Business.
Marketing > Decision making
Marketing > Management
Andre fag (naturvidenskab og teknik) > Andre fag
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