The economy of icons : how business manufactures meaning /

This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sternberg, Ernest, 1953-
Format: Electronic eBook
Language:Inglés
Published: Westport, Conn. : Praeger, 1999.
Subjects:
Economics > Psychological aspects.
Values > Psychological aspects.
Imagery (Psychology)
Symbolism in advertising.
Imagery, Psychotherapy
Économie politique > Aspect psychologique.
Imagerie (Psychologie)
Symbolisme dans la publicité.
imagery.
BUSINESS & ECONOMICS > Economics > Theory.
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Fabulous food
  • Sanctuaries in the landscape
  • The labor of the persona
  • The fabulous mode of production
  • Staging a natural wonder
  • The meaningful restaurant.

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