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The economy of icons : how business manufactures meaning /
This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Praeger,
1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences. |
|---|---|
| Descripción Física: | 1 online resource (x, 176 pages) |
| Bibliografía: | Includes bibliographical references (pages 169-172) and index. |
| ISBN: | 9781567509441 1567509444 |