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Effective e-mail marketing : the complete guide to creating successful campaigns /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. Effective E-Mail
- The Communications Revolution
- Ch. 2. Adapting Your Message to This Medium
- Ch. 3. How to Get Opt-Ins
- Ch. 4. Avoiding the "Spam" Accusation
- Ch. 5. That Magical Ingredient
- Rapport
- Ch. 6. Psychology Over Technology: A Valid Conclusion?
- Ch. 7. The All-Important Subject Line
- Ch. 8. Personalization and Relevance
- Ch. 9. Holding On to Fragile Response
- Ch. 10. Words and Phrases That Work
- Ch. 11. Words and Phrases That Don't Work
- Ch. 12. Structuring Sentences and Paragraphs That Persuade
- Ch. 13. How to Reduce Opt-Outs
- Ch. 14. The Interval Enigma: How Often Should You E-Mail?
- Ch. 15. Monday and Friday
- Poor E-Mail Days?
- Ch. 16. Rich Media and Viral Mail
- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly
- Ch. 18. "And in conclusion, ladies and gentlemen ..."
- App. A Potpurri of Tips.