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EBSCO_ocm50921553 |
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20231017213018.0 |
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|a UAMI
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| 100 |
1 |
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|a Lewis, Herschell Gordon,
|d 1926-2016.
|
| 245 |
1 |
0 |
|a Effective e-mail marketing :
|b the complete guide to creating successful campaigns /
|c Herschell Gordon Lewis.
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| 246 |
3 |
0 |
|a E-mail marketing
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| 246 |
3 |
0 |
|a Email marketing
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| 260 |
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|a New York :
|b AMACOM,
|c ©2002.
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| 300 |
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|a 1 online resource (xii, 288 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
|
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|a Includes index.
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a Ch. 1. Effective E-Mail -- The Communications Revolution -- Ch. 2. Adapting Your Message to This Medium -- Ch. 3. How to Get Opt-Ins -- Ch. 4. Avoiding the "Spam" Accusation -- Ch. 5. That Magical Ingredient -- Rapport -- Ch. 6. Psychology Over Technology: A Valid Conclusion? -- Ch. 7. The All-Important Subject Line -- Ch. 8. Personalization and Relevance -- Ch. 9. Holding On to Fragile Response -- Ch. 10. Words and Phrases That Work -- Ch. 11. Words and Phrases That Don't Work -- Ch. 12. Structuring Sentences and Paragraphs That Persuade -- Ch. 13. How to Reduce Opt-Outs -- Ch. 14. The Interval Enigma: How Often Should You E-Mail? -- Ch. 15. Monday and Friday -- Poor E-Mail Days? -- Ch. 16. Rich Media and Viral Mail -- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly -- Ch. 18. "And in conclusion, ladies and gentlemen ..." -- App. A Potpurri of Tips.
|
| 546 |
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|a English.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Electronic mail systems.
|
| 650 |
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2 |
|a Electronic Mail
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| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
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6 |
|a Courrier électronique.
|
| 650 |
|
7 |
|a electronic mail.
|2 aat
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x International
|x Marketing.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Multilevel.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Exports & Imports.
|2 bisacsh
|
| 650 |
|
7 |
|a Electronic mail systems
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Commerce.
|2 hilcc
|
| 650 |
|
7 |
|a Business & Economics.
|2 hilcc
|
| 650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
|
| 776 |
0 |
8 |
|i Print version:
|a Lewis, Herschell Gordon, 1926-
|t Effective e-mail marketing.
|d New York : AMACOM, ©2002
|z 0814471471
|w (DLC) 2002001933
|w (OCoLC)49002009
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72939
|z Texto completo
|
| 938 |
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|a EBSCOhost
|b EBSC
|n 72939
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| 938 |
|
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|a Internet Archive
|b INAR
|n effectiveemailma00hers
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 2343165
|
| 994 |
|
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|a 92
|b IZTAP
|
