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Communication in the presidential primaries : candidates and the media, 1912-2000 /

A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kendall, Kathleen E., 1937-
Format: Electronic eBook
Language:Inglés
Published: Westport, Conn. : Praeger, ©2000.
Series:Praeger series in political communication.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Series Foreword / Robert E. Denton, Jr.
  • 1. Introduction: The Unique Rhetorical Situation of the Presidential Primary
  • 2. Primary Rules and Their Impact on Communication
  • 3. Speeches and Debates for Dozens ... and Millions
  • 4. Advertising in a Multi-Candidate Field
  • 5. Through Media Eyes In the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952
  • 6. Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992
  • 7. Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game.