Mediaspeak : three American voices /

This text defines and analyzes the content, structure and values of three predominant types of public discourse, labelled Doublespeak, Salespeak and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology and culture.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fox, Roy F.
Format: Electronic eBook
Language:Inglés
Published: Westport, Conn. : Praeger, ©2001.
Subjects:
1980-2020
Mass media > Social aspects > United States.
Advertising > United States.
Médias > Aspect social > États-Unis.
SOCIAL SCIENCE > Media Studies.
Advertising
Mass media > Social aspects
Social conditions
United States > Social conditions > 1980-2020.
United States
Online Access:Texto completo
Table of Contents:
  • Preliminaries; Contents; Acknowledgments; Introduction; 1 Whitman's Ghost MediaSpeak and American Voices; 2 Making Sense of MediaSpeak; 3 Doublespeak; 4 Salespeak; 5 Sensationspeak; 6 Voices Entwined; 7 Media Technology and Culture Entwined; Works Cited; Index.

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