Sowing the American dream : how consumer culture took root in the rural midwest /

"By focusing on the consumer behavior of Midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buy...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blanke, David, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Athens, OH : Ohio University Press, 2000.
Temas:
Consumption (Economics) > Middle West > History.
Consumer behavior > Middle West > History.
Consommateurs > Comportement > Midwest (États-Unis) > Histoire.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Consumer behavior.
Consumption (Economics)
Consumentisme.
Consumptiemaatschappij.
Agrarische maatschappij.
Platteland.
Middle West.
History.
Acceso en línea:Texto completo
Descripción
Sumario:"By focusing on the consumer behavior of Midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buying patterns of rural Midwesterners set the stage for the coming century." "Carefully documenting the rise and fall of the powerful purchasing cooperatives, David Blanke explains the shifting trends in collective consumerism, which ultimately resulted in a significant change in the way that Midwestern consumers pursued their own regional identity, community, and independence."--Jacket
Descripción Física:1 online resource (xiii, 282 pages)
Bibliografía:Includes bibliographical references (pages 233-277) and index.
ISBN:0821440519
9780821440513

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