The food industry wars : marketing triumphs and blunders /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Michman, Ronald D.
Other Authors: Mazze, Edward M.
Format: Electronic eBook
Language:Inglés
Published: Westport, Conn. : Quorum, 1998.
Subjects:
Food industry and trade > United States.
Food > Marketing.
Food > United States > Marketing.
Aliments > Industrie et commerce > États-Unis.
Aliments > États-Unis > Commercialisation.
TECHNOLOGY & ENGINEERING > Food Science.
Food industry and trade
Food > Marketing
Levensmiddelenindustrie.
Marketing.
United States
Online Access:Texto completo
Table of Contents:
  • Food marketing and distribution
  • The fast-food industry
  • The ice cream industry
  • The soup industry
  • The breakfast cereal industry
  • The baby food industry
  • The ethnic food industry
  • The snack food industry
  • The candy industry
  • The soft-drink industry.

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