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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
How to harness the awesome power of "word of mouth."
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM,
2001.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Prologue: The Calf-Path
- Ch. 1. Dominating Your Market by Shortening the Customer Decision Cycle
- Ch. 2. The Power of Word of Mouth
- Ch. 3. The Nine Levels of Word of Mouth
- Ch. 4. Harnessing Word of Mouth
- Ch. 5. Using Word of Mouth to Speed the Decision Process
- Ch. 6. Delivering the Message
- Ch. 7. Viral Marketing
- Ch. 8. Researching Word of Mouth
- Ch. 9. Constructing a Word-of-Mouth Campaign
- Ch. 10. Word of Mouth, the "Tried and True" Way
- Ch. 11. Campaign Methods That Work Best
- Ch. 12. Practical Tips and Suggestions
- Ch. 13. The Secrets of Word-of-Mouth Marketing
- Ch. 14. An Allegory: The Emperor's New Marketing
- Ch. 15. The Future
- App. A. What Drives People to Web Sites.