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|a Genosko, Gary.
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|a McLuhan and Baudrillard :
|b the masters of implosion /
|c Gary Genosko.
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|a London ;
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|c 1999.
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|a Includes bibliographical references (pages 123-133) and indexes.
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|a Print version record.
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|a "Marshall McLuhan, the media guru of the 1960s, has not been forgotten. Almost two decades after his death, a McLuhan renaissance is under way. Setting out the theoretical and historical context of this renaissance, McLuhan and Baudrillard: The Masters of Implosion traces the impact of McLuhan's ideas on French cultural life and in postmodern theory." "Tracing parallels between the so-called "McLuhan Cult" of the 1960s and the "Baudrillard Scene" of the 1980s, Gary Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work, via concepts such as semiurgy, participation, reversibility, the primitive/tribal and implosion. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice."--Jacket
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|a 1. Before the letter -- 2. The end of the book and the beginning of television -- 3. Mac -- 4. Massage and semiurgy -- 5. More McLuhan than McLuhan -- 6. Galaxies of simulacra.
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|a McLuhan, Marshall,
|d 1911-1980
|x Influence.
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|a Baudrillard, Jean,
|d 1929-2007.
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|a McLuhan, Marshall,
|d 1911-1980
|x Influence.
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|a Baudrillard, Jean.
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|y 20th century.
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|a Mass media
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|a Médias
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|a France
|x Vie intellectuelle
|y 20e siècle.
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|a 1900-1999
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|i Print version:
|a Genosko, Gary.
|t McLuhan and Baudrillard.
|d London ; New York : Routledge, 1999
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