Creating the corporate soul : the rise of public relations and corporate imagery in American big business /

"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland M...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marchand, Roland
Format: Electronic eBook
Language:Inglés
Published: Berkeley : University of California Press, ©1998.
Subjects:
Geschichte 1900-1998.
Corporate image > United States > History.
Corporations > Public relations > United States > History.
Big business > United States > History.
Advertising > United States > History.
Entreprises > Image > États-Unis > Histoire.
Entreprises > Relations publiques > États-Unis > Histoire.
Grandes entreprises > États-Unis > Histoire.
Publicité > États-Unis > Histoire.
Sociétés > Relations publiques > États-Unis > Histoire.
BUSINESS & ECONOMICS > Public Relations.
Advertising
Big business
Corporate image
Corporations > Public relations
Großbetrieb
Corporate Identity
Öffentlichkeitsarbeit
Public relations.
Corporate image.
Internationale ondernemingen.
United States
USA
History
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